The Project Management Tool You’ve Probably Never Heard Of

Branding, a process used by marketers, can also be used internally to build excitement for projects. Branding. Usually only marketing teams think about brand building and how to create an atmosphere around a product or service….

Read full article at the publisher’s site: https://sloanreview.mit.edu/article/the-project-management-tool-youve-probably-never-heard-of/

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